It's a big expense to swallow for a fledgling business. Some estimates put the cost at around $40,000 to $60,000, and that's just for a simple one. If you've ever looked into getting an app created, you'll know it's not cheap. This means that the app will run faster than a web app, can work offline, and can also be much more secure. The app tool is native, meaning its designed specifically for the device it's being used on, rather than a simple web-based one.

This means that if you choose, any changes that are made to your site are automatically synced with the app – for example, adding an item to the menu or updating contact details would only need to be done in one place.

The Branded App platform also ties in with your own site, assuming it's Wix-based. The major draw is that users don't need to know how to code – everything can be done with the Wix interface. Users can customize the layout of the app, add features, design the logo, adjust color schemes, and more using the Branded App tool. With its new app service, it's clearly looking to repeat its success with a new medium. Wix has made its name by producing a web building platform that allows pretty much anyone to create professional-looking websites from scratch, using drag-and-drop tools and templates. Wix, best known for its website building platform, has today announced an app building service that doesn't require any coding, with the ability to create Android and iOS apps for your business.Īpps can include built-in features such as stores, bookings, and forums. Wix thinks it has the answer – your very own branded app. If you're a business that already has a website, every social media channel under the sun, and a generally robust digital strategy, you might be wondering where to go next.

Wix mobile app